Pvolve has signed a franchise agreement for a new studio location in Louisville, marking its first in Kentucky. The fitness franchise now boasts over 40 studios in development across the country.

The new franchisee is a local couple, Karsen and Clay Thornton.

“Pvolve’s innovative approach to fitness aligns perfectly with our vision for promoting health and wellness in our community,” the Thorntons shared. “We recognized a need for a program that enhances physical strength and supports overall well-being. Bringing Pvolve to Louisville allows us to offer a unique fitness solution that empowers individuals to reach their goals safely and effectively. If there’s one message we want to convey, it’s that Pvolve is all about ‘moving better, feeling stronger,’ and we can’t wait to help our community experience that transformation.”

“Expanding into Louisville is an exciting milestone for Pvolve, and we couldn’t be happier to welcome Karsen and Clay Thornton as franchise partners,” said Pvolve President Julie Cartwright. “Their extensive business backgrounds and genuine passion for health and fitness make them the perfect fit to introduce Pvolve’s fresh and effective approach to more individuals’ fitness journeys. Being the first Pvolve studio in Kentucky makes this expansion even more special.”

Pvolve has studio locations in New York, Chicago and Los Angeles. It has franchises in the U.S. and Canada, with over 40 locations in development.

Image courtesy Pvolve