Pvolve has signed a new studio deal with local Kansas City area couple Katherine and Daniel Deeniham, marking the company’s debut in the state, which boasts over 50 studios in development across the country.
Pvolve said it continues to have ambitious plans for the greater Kansas City area, with ten additional territories available for new locations as part of its aggressive expansion strategy. Each new location will create 10 to 15 jobs, boosting the local economy and community.
Katherine Deenihan, a passionate advocate for Pvolve’s functional workout that uses resistance equipment, has been an avid online platform user for over a year. She transitioned from being a digital subscriber during the build-out of Pvolve’s first Denver franchise to becoming a studio client following the club’s debut.
“Katherine experienced significant strength gains, saw her mobility improve and felt enhanced quality of life from the workout,” the company said in a media release. “Upon moving to Kansas City, she felt it was the perfect opportunity to turn her passion into a business and share the benefits of Pvolve with her new community. As an existing franchise owner within the wellness space, Katherine is excited about enhancing her franchise portfolio.”
Deenihan is also looking at potential neighborhoods for development in Johnson County, including Overland Park and Prairie Village, to introduce to the Pvolve fitness method.
Pvolve President Julie Cartwright credits the brand’s rapid growth to its “clinically-proven method,” which builds total-body strength while promoting longevity. The brand’s partnership with actress Jennifer Aniston and its multi-revenue stream business model has reportedly contributed to Pvolve’s expansive growth.
“Pvolve has been expanding its franchise footprint at a record rate over the last 12 months, and I’m beyond excited for Katherine to bring our first location to Kansas City,” said Cartwright. “The brand offers an innovative and science-led workout that helps people to live better, longer. The studio is sure to bring new meaning to what great fitness looks and feels like.”
