Pvolve awarded nine new franchise locations, bringing the total number awarded and open, or in development, to 19 across the U.S. and Canada.
The 19 franchise studios join three corporate-owned locations open in New York, Los Angeles and Chicago. The studios support Pvolve’s core digital platform that streams live and on-demand classes via Pvolve.com and the Pvolve app.
The company’s first franchise location opened its doors in San Diego earlier this year with Carlsbad, CA and Victoria, BC (Canada) in pre-sale, with official openings slated for late summer and fall, respectively. Others set to open include Nashville, TN; Algonquin, IL; Calgary, Alberta (Canada); Fort Worth, TX; Columbia, SC and two studios in Bergen County, NJ. Building on these locations, the company’s most recently awarded franchises include two studios in San Diego, CA; one studio each in Encinitas and Marina Del Rey, CA; Atlanta, GA; Arlington VA; and three studios in Salt Lake City, UT.
Pvolve recently announced a new partnership with the actress Jennifer Aniston, who joined Pvolve in June to help with product development, marketing and programming. Since the announcement, the brand reported it received over a 125 percent increase in franchise inquiries.
“It has been quite a year for Pvolve, one that positions us well to execute against our hybrid business model, of which franchising is a critical component,” said Julie Cartwright, president of Pvolve. “Our leadership team, in collaboration with our franchise owners, is redefining what it means to build a business that you have a heart for. The insurmountable level of motivation and vision that exists among our team is inspiring, to say the least. And, with Jen now on board, we’re bracing ourselves for long-term, industry-defining success. I can’t wait to see what the future holds.”
