PVH Corp. entered into a license agreement with Axis Golf Pty. Limited under which Axis Golf will market and distribute men’s sportswear, golf apparel and related accessories under the Izod brand in Australia, New Zealand, Fiji, and other South Pacific islands. The initial term of the license agreement runs through December 2018.
Izod products will be sold at Golf World and Golf Mart, two golf retail store chains owned by an affiliate of Axis Golf and into selected golf retail, sports retail, department stores and Izod stores to be operated by Axis Golf. The license permits Axis Golf to manufacture, market and distribute Izod dress shirts, neckwear, and underwear, in addition to the categories mentioned above, and distribute belts, headwear, watches, umbrellas and flip flops purchased from other licensees of Izod across the region.
“We are thrilled to have found the right partner to manage the expansion of the Izod brand into Australia, New Zealand, Fiji and other key South Pacific islands,” said Ken Wyse, President of Licensing for PVH Corp. “Axis Golf Pty. Limited is a proven leader with extensive knowledge and expertise in men’s apparel and accessories, both in the wholesale and retail channels and we look forward to jointly building a successful partnership in the South Pacific.”
“We are elated about our strategic partnership with PVH for the Izod brand in the South Pacific,” said Denis Brosnan, Managing Director of Axis Golf Pty. Limited. “Izod is an iconic American brand with a colorful, sporty image and a solid reputation for delivering fashion and value to consumers worldwide. The versatility of the product line allows for distribution in the sports, lifestyle and leisurewear segments.”
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, Izod, ARROW, Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.