PushPress, Inc., a fitness studio management software company, announced it has raised $11 million in Series A funding led by Altos Ventures, with participation from Mucker Capital.

Founded in 2013, PushPress’ key software products include Core, Grow and Train. The Series A funding will allow PushPress to improve client education.

“These funds will allow us to invest a tremendous amount of money into helping our clients,” said Founder Dan Uyemura. “It gives us the opportunity to continue building better products faster and more consistently.”

Specifically, PushPress will improve automated lead engagement with PushPress Grow, increase community management with PushPress Core, expand workout tracking and delivery with PushPress Train, and develop integrations with other leading applications. The funding will also support further development of its AI product, Pressly, which it announced in March at its PowerUp Event. Pressly will help fitness businesses access and leverage data and automate tasks.