Pursuit Energy, the maker of energy drinks, coffees and jerkies for the hunting enthusiast, entered into a licensing agreement with Prym1 Camo, a maker of camouflage patterns.
Prym1 Camo reported that New Era, Supreme, Daiwa, Kastking, Clam, Bushbuck, Shredfin, Justin, Howitzer, Stagnunt, Tatonka, Gunskins, Butler Creek, and Seabuck use its patterns.
Eric Martinez, owner and CEO of Pursuit Energy, said, “I am excited to announce Pursuit’s partnership with Prym1 Camo. Prym1’s Camo patterns are important to Pursuit, but our core values towards community building and inclusivity are strongly aligned, especially in the way both Pursuit and Prym1 express the idea that – …we exist to represent the everyday hunter, angler and outdoorsman. Camo design, core value alignment and Prym1’s collaborative approach to Pursuit will make this a powerful partnership in the outdoor market.”
Stacie Walker, owner and founder of Prym1 Camo, said, “We at Prym1 Camo are thrilled to partner with Pursuit Energy. Both of our companies are passionate about our pursuits, and we look forward to collaborating together.”
The partnership will expand Pursuit’s reach to the broader hardcore outdoor community, adding another dimension to Pursuit’s field staff and partners, including Primos Hunting, Hunt Lift Eat, Wounded Warriors in Action Foundation, Crusaders for Veterans and Mass Pursuit TV.
Pursuit Energy, an Old Dogs New Tricks, LLC brand, owns a portfolio of consumer-packaged goods, including energy drinks, powders and shots, ready-to-drink and packaged coffee, jerky, and dog treats sold under the Pursuit brand.
Photo courtesy Pursuit Energy
