Purnell, a Santa Barbra, Calif. based lifestyle apparel brand, has added sales representatives with experience in the specialty outdoor, bicycle and watersports markets to represent it in the Rockies and Ontario, Canada.

Michael King, a 30-year outdoor industry veteran, will be responsible for sales in the Rockies. King’s experience includes helping to establish brands including Clif Bar, Pearl Izumi and Felt Bicycles.

“We’re really lucky to be working with Michael King,” Purnell Co-founder Brita Womack. “He has so much experience in the industry, and the Rockies are going to be a key territory as we continue to grow.”

Bob Kirkup, based in Ontario, will be responsible for Purnell sales in Canada. Kirkup has more than 30 years of experience in the outdoor, ski, boat and bike industries. In addition to Purnell, Kirkup is currently working with Bergans of Norway, Newline Sport, Will Leather Goods, Everest Designs, Aksovaara and Rudy Project.

“Bob Kirkup is going to be a great asset to Purnell, as Canada has been unexplored territory for our brand,” said Womack. “We’re confident our neighbors to the north will appreciate Purnell’s blend of style and functionality.”

Michael King can be reached at (847) 910-3696 or by email at mkmichealking@gmail.com. Bob Kirkup can be reached at (613) 355-8737 or by email at bkirkup@rogers.com.