Pure Hockey acquired North Georgia Hockey, located in Roswell, GA. The hockey specialty retailer said the acquisition marks its first entry into the Georgia market and underscores its commitment to serving hockey players in the U.S.

Terms of the deal were not disclosed.

With the acquisition, Pure Hockey operates over 70 retail locations across 23 states, further solidifying its position as a destination for hockey players, coaches and fans.

“We are thrilled to welcome North Georgia Hockey into the Pure Hockey family,” said David Nectow, CEO. “This expansion is not only a testament to the growing popularity of hockey but also a reflection of our unwavering commitment to providing the highest quality products and exceptional service to the hockey community. We’re excited to establish our presence in the Atlanta market and look forward to serving the needs of the local hockey community.”

“We are very excited to find an acquisition partner in Pure Hockey. As the industry leader, Pure Hockey provides an exceptional retail experience that our customers have come to expect from North Georgia Hockey. This is outstanding news for our customers, and we can’t wait to begin this new journey with the Pure Hockey family,” said Holly and Geoff DellaPenna, former owners of North Georgia Hockey.

Pure Hockey reported it plans to host a grand opening celebrating the acquisition later this fall.

Photo courtesy North Georgia Hockey