Pure Fishing this week named Jim Murphy director of fly fishing. With 30-plus years of experience, Murphy will be taking over global product development, global marketing and North American sales.
The newly created role is expected to increase sales and production of fly fishing rods and reels within the Pure Fishing fly fishing brands, Hardy, Greys, Fenwick and Pflueger.
Murphy previously led the Hardy North America team, is a former vice president of sales for R.L. Winston Rod Company and is the founder of Redington.
“I’m taking this role as a tremendous opportunity for not only myself, but for all of the brands within the new Pure Fishing,” said Murphy. “I call it the new Pure Fishing because of the positive changes they’ve been making as of late in reconfiguring the company and I’m thrilled to be a part of the team they’ve worked hard to create.”
The intent behind creating this new role within the company is to expand the footprint of Hardy, Fenwick and Pflueger in fly fishing and bring the brands back to the forefront of the industry.
“I can’t think of anyone better suited to fill this role within the company,” said Jon Schlosser, vice president of marketing at Pure Fishing. “Jim brings a very strong development background that fits well with our agenda for driving innovation and technology into industry leading products.”
With over 25 years of experience in leadership roles, Murphy is expected to not only grow sales and distribution, but increase overall competency within Pure Fishing as it relates to fly fishing.