Pure Archery Group announced that Jeff Eastburn has been appointed Octane product manager.

In Eastburn’s 15 years archery industry experience, he has been an integral part of strategic teams ranging from engineering, supply chain, marketing and sales. Currently, he serves as the sales operations and key accounts manager and will retain those duties with the addition of the Octane product manager. Under this role, he will lead the Octane product line by determining customer requirements through research on market demands, resulting in the development of new product, positioning and the go-to-market strategy.

“I am honored to be moving into this new role and look forward to the new challenges it will bring. Octane has been a part of the Pure Archery Group of brands for the past 11 years, and I am looking forward to helping take this brand to the next level with our accomplished teams,” Eastburn said.

Dave Parker, Pure Archery Group vice president of product marketing, added “Jeff has a strong understanding of consumer’s needs and a wealth of archery experience. I am excited to have him on the team, leading the Octane and Bowtech accessory brands into the future.”

Logo courtesy Octane