Puma announced the launch of the beta tester program for its self-lacing training shoe Fit Intelligence (Fi). From April 18 to 28, 2019, tech-savvy people will be able to apply to the beta testing program through Puma’s training app, PumaTRAC, or by filling in an online form.
Aiming to fully adapt to consumers’ needs, Puma will ask selected testers to wear the self-lacing training shoe and share their feedback on its usability, design, engineering and wearability.
To be eligible, applicants must be over 18 years old and live in U.S., Germany, United Kingdom, Japan, Hong Kong (China), Sweden, Denmark, Norway, Spain, India or Turkey. The application form can be submitted on the app PumaTRAC, which is available on the App Store and on Google Play.
Earlier this year, Puma introduced its state-of-the-art technology platform Fit Intelligence (Fi), revealing its first self-lacing shoe. This first Fi footwear style, a training shoe for workouts and light running, will hit the stores in 2020.
