Puma signed Arsenal goalkeeper Petr Čech to an endorsement deal. The former Czech Republic keeper had been with Adidas for nine years.
Čech, who announced his international retirement in July, will become the lead Puma goalkeeper in the Premier League. He joins former FIFA World Cup winner Gianluigi Buffon and current European champion Rui Patricio in promoting Evopower gloves and boots across retail and communication activations. He will also be featured in campaigns and marketing initiatives related to Puma’s technical and licensed partnership with Arsenal Football Club as the global sport brand enters a third year working with the North London club.
Čech said, “I have got to know Puma very well through their work with Arsenal over the past year and I like the people, their products and their marketing ideas. They have created some excellent campaigns and events for Arsenal that as a player I’ve been very happy to be involved in. For a goalkeeper it’s also very important to have a glove you totally trust, the Evopower is the best one I’ve worn. I’m pleased to be working with Puma more directly.”
Johan Adamsson, global director of sports marketing, Puma, said, “Petr Čech is a consummate professional – a goalkeeper who works hard to maintain the commanding form that results in him being admired the world over. He is also a much liked personality in football, a gentleman of his sport. Petr will be a great ambassador for our brand and our products, and we’re delighted he’s joined us.”
Čech has won the UEFA Champions League, four English Premier League titles, four FA Cups, three FA Community Shields, three Football League Cups and the UEFA Europa League. He helped the Czech Republic get to the semifinals of Euro ’04 in Portugal. Čech has won the Premier League golden glove award four times, has been in the PFA team of the year twice, has been awarded the Czech player of the year a total of eight times and has won the Czech Republic Golden Ball a record eight times. He also holds the record for the most clean sheets ever in the history of the Premier League.
