Puma launched a sports-based experience on Roblox, the online gaming platform where participants compete in mini-games and training activities.
The Puma and the Land of Games experience feature Roblox’s Layered Clothing technology, where players can customize characters with hyper-realistic Puma clothing fitting avatar body types.
“We’re excited to bring an engaging and fun sports experience to the Roblox community,” said Adam Petrick, Puma’s chief brand officer. “The new Layered Clothing technology allows players to express their creativity and style, enabling our brand to create greater synergies between the physical and digital world.”
