Puma has officially opened its second North American flagship store in Las Vegas at the BLVD Las Vegas. The 25,000-square-foot retail space spans three stories.
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy. Located along the iconic Las Vegas Strip, this flagship allows us to expand Puma’s presence in North America to connect with U.S consumers and international visitors alike,” said CEO Arne Freundt. “I believe that our new Las Vegas Flagship is essential for conveying the true character of our Puma Brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends and technology.”
Located in the heart of the Las Vegas strip, the store offers a “retail experience” with various immersive and interactive features, including a professional F1 racing simulator, an interactive arcade and a customization studio where customers can personalize apparel and footwear.
The store also features Puma-branded products, including sportstyle, basketball, motorsport, golf, running, training, soccer, and kids, as well as collections designed by select brand ambassadors, athletes and various hosted special events and experiences that pay homage to Las Vegas.
“Opening our second North American flagship store in Las Vegas is a big step for Puma’s growth in North America, especially with the city buzzing for the F1 race,” said Bob Philion, president of Puma North America. “Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion. Having a flagship presence in Las Vegas will help us to connect with our customers from all over the world in unique and meaningful ways.”
Puma’s flagship store is in BLVD Las Vegas, a new development that is the largest standalone retail and entertainment destination on the Vegas strip. Schimenti Construction, Nathan Colkitt of Colkitt Architecture, and the internal Puma team led the construction and design. The development from Gindi Capital, led by CEO Eli Gindi and CFO Jack Braha, offers consumers access to retail shops, rooftop and outdoor entertainment, and rideshare drop-off and pick-up locations.
Key features of the space include an immersive Motorsports Zone, Interactive Puma Arcade, Puma x You Customization Studio, new personalizations on the PumApp, exclusive Vegas-Inspired Apparel, and Puma Select Zone.
Puma executives held a ribbon-cutting ceremony at the store on Thursday, November 21, marking the grand opening. They were joined by Puma Golfer Rickie Fowler and Puma Football Athlete Xavi Simons.
The Vegas store is Puma’s second flagship in North America. The first is in New York City.
Images courtesy Puma
