Bob Philion, Puma North America CEO, will deliver a keynote address at SFIA’s upcoming “Back On Track: Insights & Strategies” virtual conference being held online on September 23 and 24.
SFIA said, “Learn how one of the world’s leading brands is approaching their strategies for the future. This intimate conversation will explore how PUMA sees evolving consumer behavior, retail and e-commerce marketplaces, and the overall sports marketing landscape. Learn how PUMA, as an integrated global brand, manages the different geographies and the importance of PUMA USA in growth strategy. Sure to be discussed are PUMA’s plans to reinforce consumer engagement and connectivity, how PUMA USA leads and innovates, and perhaps any new initiatives the brand envisions.”
The event will feature one-on-one interviews with business leaders, roundtable panels with industry and sport organization executives and data-driven research.
Other speakers include Champion/Hanes Group President, Jon Ram; Walmart.com General Manager for Sport/Fitness, Jake Griffith; NHL Executive Vice President, Kim Davis; NFL Vice President for High School and Youth Football, Roman Oben; McKinsey Consulting Lead Partners for Sporting Goods and Fitness, Eric Falardeau, Alexander Thiel and Sabine Becker; Molten USA President, Melissa Dawson; Riddell Sports CEO, Dan Arment; National Federation of High Schools Executive Director, Dr. Karissa Neihoff; Good Sports CEO, Melissa Harper; Adidas Senior Director of Corporate Affairs, Kurt Tandan; Technogym President, Marco Zambianchi. Matt Powell, NPD Lead Sports Industry Analyst, will also be featured with his deep dive on industry trends.
The event will run over two days, with three to four sessions each day, broken up throughout the day, designed to allow maximum flexibility to the virtual attendee.
To register and to see the full agenda, go here.
Photo courtesy Puma
