Puma has partnered with The Wheat Group, Inc. to create a joint venture, Puma Wheat Accessories, that will be fully focused on the development and growth of the U.S. accessories business for Puma.
The joint venture’s day-to-day operations will be serviced by The Wheat Group, Inc. based in San Diego, CA, which will be responsible for the design, development, sales, production and distribution of Puma bags, headwear, and other accessories in the United States, under the direction of Puma North America and Puma’s global design team.
Puma Wheat Accessories will go to market with their first Puma collection for the Spring 2012 season, with early introductions of the line in Holiday 2011 for select strategic retail partners.
The selection of Puma bags and headwear designed and produced through Puma Wheat Accessories will target the specific U.S. consumer and account needs while complementing Puma’s global accessories range.
Cobra Puma Golf, will reportedly be entering into a licensing deal with The Wheat Group for Cobra and Puma Golf accessories.