Puma hired Javier Ortega as general manager of Europe, effective September 1, responsible for Central Europe, France, the U.K., Ireland, Southern Europe, and the Nordics, reporting to Puma CEO Arne Freundt.
Puma hired Ortega in 2009. He has worked as general manager for Southern Europe for the past nine years, succeeding Richard Teyssier, who started his new role as Puma’s global brand and marketing director in July.
“During his time as area general manager of Southern Europe, Javier has done a great job of elevating the Puma brand and growing our business substantially in Southern Europe,” said Freundt. “In his new job as general manager of Europe, Javier will build on Puma’s strong momentum in the region, strengthen our position as the best partner for our retailers and align our Go-To-Market activities across the region.”
Esteve Planas will succeed Ortega as area general manager for Southern Europe.
Planas held several financial roles at Puma between 2010 and 2022, including as CFO of Puma Spain and Puma Iberia, helping to set Puma’s successful growth strategy in Southern Europe. He returns to Puma after working as CFO of the Spanish pharmaceutical company Galenicum since the start of 2023.
Photo courtesy Puma
