PUMA North America has launched of a new collection of bodywear designed and manufactured by Schiesser Lifestyle to be sold through their exclusive U.S. distributor, United Legwear & Bodywear. Scheduled to debut in the summer of 2004, the PUMA Bodywear line reflects the successful fusion of influences from the worlds of sport, lifestyle and fashion that has earned PUMA the worldwide reputation as a sportlifestyle innovator.
“Bodywear is a natural extension for our brand,” said Jay Piccola, President and General Manager, PUMA North America. “Underwear is one of the most intimate and subtle yet impactful statements a person can make. Consumers seek out PUMA because of our versatility. From the gym to the clubs our brand is always fitting and of the moment. As a licensee partner, Schiesser Lifestyle understands the PUMA's brand direction and has created a stylish, inventive, modern collection with an athletic sensibility and unique details.”
Noam Engber, President and CEO of Schiesser Lifestyle, said: “The extension to the North American market was a natural step for us, after the huge success in Europe with PUMA Bodywear. We created a global lifestyle collection that fits the PUMA consumer with innovative fabrics and fashionable designs.”
