Puma joined a coalition of 32 companies to launch the global Fashion Pact to protect the world’s climate, biodiversity and oceans, which was presented ahead of the G7 meeting in Biarritz.
The Fashion Pact commits to developing an action plan to make the industry carbon neutral by 2050 in order to avoid the most disastrous consequences of a changing climate. The pact also aims to set science-based targets to restore natural ecosystems and protect wildlife.
In addition, the Fashion Pact targets the issue of marine pollution by committing to phase out single-use plastics and reduce the fashion industry’s negative impact on the world’s oceans.
“As we work in shared supply chains across the world, Puma believes that it is essential to bring the industry together to achieve meaPumaful change and improve our environmental impact,” said Puma CEO Bjørn Gulden. “We strongly believe in this initiative and look forward to working together with our partners on the priorities we have set out in the Fashion Pact.”
Last year, Puma played an important part in the creation of the Fashion Industry Charter for Climate Action, which was presented at the UN Climate Conference in Katowice, Poland, to reduce the carbon emissions of the industry and reach climate neutrality, across the industry, up and down supply chains, by mid-century.
As a company, Puma has already committed to a target to reduce its own greenhouse gas emissions by what scientists say is necessary to be in line with the Paris Agreement.