Global esports organization Gen.G and Puma announced an expansion to the brands’ existing partnership in South Korea, as Puma becomes the official jersey of Gen.G’s Global pro teams and creators, including the Gen.G Valorant players and creators in North America.

The expansion comes following the two companies’ first collaboration in June 2020 that included a jersey launched for Gen.G’s winning PUBG and League of Legends teams, both based in Seoul. In October 2020, Puma and Gen.G also launched a limited-edition jersey for the 2020 League of Legends World Championship.

“Over the last year, Puma has been an incredible brand partner,” said Gina Chung Lee, CMO, Gen.G. “We are thrilled to expand globally—from their support of our LCK team to their partnership in initiatives like our Gen.G Foundation. We are proud to continue the story with our creators and teams in North America.  Looking forward to cool merchandise moments.”

Photo courtesy Gen.G