Puma launched a new women’s campaign, Do You, which aims to inspire confidence in women everywhere. As part of this campaign, Puma will be working with international model, actress and activist Cara Delevingne. She joins Puma’s list of female ambassadors including Rihanna, who served as the campaign’s creative director.
“To ‘Do You’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,” says Delevingne. “It’s about accepting who you are, no matter your faults. ’Do You’ is about finding your truth and sticking to it. I think it’s so special because it means something different for everyone. It specifically encourages people to be themselves.”
Puma said Delevingne embodies the Puma Woman. Puma wrote in its release, “She is fearless, always finding new ways to express herself and use her body as a catalyst for conversation. Her unapologetic attitude and inspiring defiance of the status quo will set the tone for this campaign.”
She leads the pack of strong women appearing in this campaign, including Mimi Staker and Olivia Boisson of the New York City Ballet, German track and field athletes Alexandra Wester and Tatjana Pinto and Cuban volleyball players Leila Consuelo Ortega Martinez and Lianma Flores Stable.
The Do You campaign launches this month with a cross-category product assortment dropping through December from Puma’s Running & Training and Sportstyle collections. Delevingne will be featured in outdoor advertising, Puma stores and retailers and Puma.com.
