Puma has become the official global partner of Beach Soccer World Wide (BSWW), the major sports entity behind the creation and growth of beach soccer.
In 2020, Puma will supply the official balls for all BSWW competitions and provide the uniforms to BSWW officials and entertainment crews. Puma will have brand visibility and activation rights at all BSWW events with co-exclusivity on some assets together with the joint partner La Liga, as well as complete access to BSWW ambassadors for campaigns and promotions. Puma is also an official partner of La Liga, and the signing of the agreement reinforces the relationship between the three parties.
Puma’s head of sports marketing/teamsport, Manolo Schürmann, said, “In Puma, we believe that there should not be any football without Puma, and no Puma without football. And this is where Beach Soccer comes into the scene. Beach Soccer is not only a part of football but a unique sport in itself, and I think it is a great match between Puma and Beach Soccer. Beach Soccer requires a lot of skill, and it is a very fast sport. Just as we are Forever Faster as a Brand, always looking at how to answer our consumer needs, always looking for innovation, this is why I think that this teaming up with Beach Soccer World Wide makes complete sense.”
Beach Soccer World Wide President, Joan Cusco, highlighted the importance of this agreement. “Puma and BSWW are a perfect fit for each other as we both share common goals and values. Teaming up with such a prestigious brand makes us really happy, and we are delighted that they have seen the true value of beach soccer and everything the sport can offer. I am sure that both parties will be truly satisfied with the outcome of this agreement, and we really look forward to keeping our bond into the future.”
Beach Soccer World Wide Mundialito de Clubes will take place in Moscow between February 12 and 16. The Puma ball will be revealed before the tournament.
Photo courtesy Puma
