Puma hired Ryokusai Inoue as general manager of Puma Japan, effective immediately. He replaces Kohei Hagio, who has held the position since 2021.

Ryokusai first joined Puma in 2015 as director of retail in Japan, where he “shaped the success of Puma’s Japanese business by building a solid commercial foundation through the company’s owned and operated channels,” said the company. He also set up retail teams, which “laid the groundwork for Puma’s solid growth in the country.” 

Ryokusai returns to Puma after working for a year as country manager of Tesla Japan.

“I’m glad that Ryokusai is returning to Puma to lead this important market,” said Puma CEO Arne Freundt. “I am very confident that with his vast experience in retail and his understanding of Puma’s culture, products and sales, Ryokusai is the right candidate to take Puma Japan to the next level. “

Photo courtesy Puma