Puma Appoints Andreas Hubert as Chief Operating Officer

Puma’s Supervisory Board has appointed Andreas Hubert as chief operating officer (COO), effective September 1. Hubert will be part of Puma’s Management Board, which will comprise five members.

As Puma’s COO, Hubert will be responsible for the company’s Global Sourcing Operations, including Sustainability and Product Development, IT and Logistics. With this new Board position, Puma shifts Sourcing, IT and Logistics under Hubert, streamlining responsibilities across its leadership team and organization. Previously, Sourcing was the responsibility of the chief product officer, IT was the responsibility of the CFO, and Logistics was part of the CEO’s responsibility.

Andreas served as chief information officer at Adidas until June 2025, overseeing the company’s technology strategy, systems, applications, and IT services for over four years. He joined Puma in 2005 and held several leadership roles. He was based in Hong Kong for 12 years, where he held various sourcing positions, including senior vice president of Global Sourcing.

“I am delighted to welcome Andreas to Puma as our new chief operating officer,” said Arthur Hoeld, CEO of Puma. “With his extensive background in IT, sourcing, and supply chain management, he brings the perfect combination of strategic insight and operational excellence. His deep industry experience and expertise will be instrumental in optimizing Pumas global operations, driving digital transformation and strengthening the resilience of our supply chain as we enter our next phase of growth.”

“I’m honored to join Puma as chief operating officer at such a pivotal time for the company,” said Hubert. “Puma is an iconic brand with tremendous potential, and I look forward to working closely with the leadership team to strengthen our operational backbone, accelerate digital innovation, and enhance supply chain agility. Together, we will build a more resilient, customer-centric, and future-ready organization.”

As of September 1, 2025, Puma’s Management Board will consist of Arthur Hoeld, CEO; Markus Neubrand chief financial officer; Maria Valdes, chief product officer; Matthias Bäumer, chief commercial officer; and Andreas Hubert, chief operating officer.

Images courtesy Puma