Employees from long-time industry rivals Adidas and Puma will shake hands for the first time in six decades in support of the peace initiative “PEACE ONE DAY.” As a sign of amicable cooperation, employees of both companies will play football together on Peace Day, September 21, and subsequently watch the movie “The Day after Peace” by Jeremy Gilley, director & founder of PEACE ONE DAY.
These events. according to a joint statement from both companies, will be the first joint activities of both companies since their founders Rudolf and Adi Dassler left their shared firm and established Adidas and Puma.
The companies Adidas and Puma were founded by the brothers in the 1940s. Until they separated and went their own ways, they both owned a factory called “Gebrueder Dassler Sportschuhfabrik” where they together manufactured sports shoes.
