ProMag Industries/Archangel Manufacturing announces the hire of Janelle Bilewitch as their new director of marketing. Bilewitch has worked in the outdoor industry for over seven years for companies including Viridian Green Laser, Primos and Diamondback Firearms.

Bilewitch will be responsible for development of the company’s overall marketing strategy and implementation. She will create all advertising campaigns, print collateral, oversee public relations initiatives, branding and all promotion. Bilewitch will also be involved in creating marketing support for all sales representatives and supporting all sales channels.

“We are thrilled to have Janelle leading ProMags marketing initiatives,” said General Manager of ProMag/Archangel Mike Kurvink. “Her enthusiasm and breadth of industry experience, unique, creative talent and insight will be instrumental in our company growth and restructure in Arizona.”