U.S. Ski & Snowboard and Probar announced their global partnership, making Probar the official Protein Bar, Nutrition Bar, Energy Bar, Energy Chew and Nut Butter of U.S. Ski & Snowboard. As the creator of delicious, convenient, organic plant-based foods that power active lifestyles, Probar’s robust lineup of blended nutrition bars and energy chews will fuel some of the world’s top athletes.
As part of a long-term partnership, U.S. Ski & Snowboard athletes will be energized on the mountain, during race day and throughout their training with Probar’s portfolio of nutritionally dense bars, including Meal, Base, Bite, live and Bolt energy chews. The Utah-based brand will also provide sampling on and off the slopes for fans during the 2018-19 season and beyond.
“We originally created Probar to deliver convenient whole-food nutrition to athletes who need fuel for peak performance,” said Jeff Coleman, co-founder and CEO of Probar. “With Park City and the Wasatch Range in our backyard, we are proud to partner with U.S. Ski and Snowboard to fuel our country’s most elite skiers and snowboarders on and off the slopes.”
Probar will debut its partnership with U.S. Ski & Snowboard during the 2019 FIS Snowboard, Freestyle and Freeski World Championships, presented by Toyota, taking place in both organizations’ own backyards at Solitude Mountain Resort, Park City Mountain Resort, and Deer Valley, Utah, February 1-10, 2019.
“We always seek partnerships where our brand values align to help us reach our vision of being ‘Best in the World’ in ski and snowboard sports,” said Dan Barnett, U.S. Ski & Snowboard’s chief marketing officer. “Our athletes need quick and convenient nutrition when training and competing, and Probar’s line will provide them with easy access to organic, whole-food products. This partnership is perfect, as both U.S. Ski & Snowboard and Probar share a vision of helping to fuel athletes to perform at their best.”
