PROBAR has added Matt Jimenez to the PROBAR senior team. Jimenez, who will serve as product development manager, comes to PROBAR with a long career in the natural food industry.
In 1998, Jimenez began working at the Whole Foods Market in Austin, TX climbing the ladder and assuming leadership ranks in the grocery department. In 2003, he left Whole Foods to assume a position as account manager at a brokerage firm; however Whole Foods Southeast was his main account. It was during this time that Jimenez was exposed to mass market grocers, independents, local marketing agencies and distribution centers. In 2005, Jimenez returned to the Whole Foods working as the Regional Grocery Promotions Coordinator for the Southwest region. His responsibilities included working directly with the national Whole Foods team on product selection, vendor relations, and pricing strategies.
“We are so pleased to have Matt on board with PROBAR,” says company president, Jules Lambert. “His love of food and extensive work in the natural food market, especially Whole Foods, will bond perfectly with PROBARs mission to create simple, delicious food.”
“My goal at PROBAR is to do good work through good food,” states Jimenez. “I believe I can bring a unique sense of insight and approach to PROBAR because of my past experience. I am very excited to be on board and look forward to growing more friendships and experience with this team.”
