Pro-Tec Athletics is re-launching its brand with a revised logo, tagline and packaging.
“We
are excited to introduce the market to the NEW Pro-Tec with a new logo
that depicts more action and a new tag line “Designed for Peak
Performance” that exemplifies our commitment to quality. We felt it was
time to breathe new life into our brand while still maintaining our
focus on being the market's source for sports medicine and recovery
knowledge” states President Jeff Rodgers.
The
revised brand comes together in Pro-Tec Athletics’ 2014 product
packaging which will benefit both retailers and consumers. The new
packaging is easy to read and includes detailed descriptions with injury
information and a visual anatomy, which customers can use to choose the
correct product for their needs, and retailers can use as a guide to
best serve their customers.
The new packaging and products with new
logos started shipping out in February 2014.
