Princeton Tec named Michael O’Connell as Outdoor Division Manager, where he will oversee sales to U.S. outdoor retailers.

“We are excited to welcome Michael to the Princeton Tec team,” said Dave Cozzone, vice president for Princeton Tec, which manufactures headlamps and handheld lights for the outdoor, bike, tactical, industrial, and SCUBA markets. “His experience, passion, and knowledge of the outdoor industry has already begun making Michael a great asset to our company and our customer base.”

A self-proclaimed gear junkie, O’Connell’s passion for the outdoors has him willing and able to geek out on any type of gear. His knowledge from years as a sales rep, shop manager, and involvement with a plethora of high-profile outdoor companies including, Keen Footwear, give O’Connell the ideal foundation for successfully managing and coordinating sales efforts and retailer relations for Princeton Tec.

“I couldn’t be more excited to join the Princeton Tec team,” said O’Connell, who is pictured to the right. “Since I started as a buyer in the outdoor retail world, I’ve always known of the brand and wanted to work here. I bring a foundation in sales and knowledge of the current retail environment, coupled with a passion for practical technology applications in the backcountry that I look forward to instilling in my new position.”