Principals of Battle Sports Science and Waitt Company have formed Active Brands Company and a wholly owned subsidiary, Prince Americas, to acquire the operating assets of Prince Sports. That includes the exclusive license to the Prince, Ektelon, and Viking brands throughout North America, Latin America and South America from Prince Sports Inc.
Prince is a leading brand in tennis equipment and apparel, while Ektelon and Viking are premiere brands in their respective racquetball and paddle tennis categories.
“This is a very significant event in the growth of our company, as the Prince, Ektelon, and Viking brands are prominent and highly regarded properties with tremendous potential for growth,” said Chris Circo, CEO of the Active Brands Company. “If not for the vision, drive and leadership of the Waitt Company, we would not have been able to capture such an extraordinary opportunity.”
Prince Americas will exclusively operate and manage the production and distribution of all products and services associated with the Prince, Ektelon, and Viking brands within North America, Latin America and South America through the existing Prince Sports facility located in Bordentown, New Jersey. “We are excited to grow our relationships with our retail and manufacturing partners as we look to deepen and expand the Prince, Ektelon and Viking Brands through delivering quality products, accessories and service,” said Chris Circo.
Active Brands Company is focused on advancing branded innovative products for athletes and outdoor enthusiasts. In addition to the business of Prince Americas described above, the company is affiliated with Battle Sports Science, a maker of innovative protective and performance sports products. Learn more information at www.battlesportsscience.com.
Waitt Company is an Omaha-based diversified investment company with an emphasis on investing in private companies in partnership with established management teams.
