Primus, the Swedish cooking equipment brand, partnered with sales agency Sespe Group for regional representation in California, Arizona, Nevada, and Hawaii.
The Sespe Group represents a wide range of outdoor brands in the hike, climb, ski, run, bike, and lifestyle categories, including Outdoor Research, Scarpa, Petzl, Cotopaxi, and Big Agnes.
“We are excited to welcome Chris Morissette and the rest of the Sespe team to the Primus family,” said Scott Duer, director of sales, Primus. “Sespe’s portfolio is a perfect complement to the Primus brand, and we are sure that the talented team at Sespe Group will bring a wealth of knowledge and deliver best-in-class support to specialty retailers and their customers.”
