Primus, the Swedish outdoor equipment brand, and Brunton, the U.S.-based outdoor navigation instrument manufacturer, on Monday announced the hiring of Chris Clark as director of sales and marketing.

“We are excited to welcome Chris to the Primus and Brunton team as the director of sales and marketing,” says Primus and Brunton North American General Manager Per Wååg. “He brings over two decades of experience in the outdoor industry and a wealth of knowledge on customer relationships, insights and engagement with brands. Chris is a true brand pioneer and will drive us forward with his strategic approach to sales and creative thinking.”

A passionate climber, devoted mountain biker and seasoned skier, Clark has a strong appetite for spending time outside. In addition, Clark has managed global and domestic sales and marketing departments with highly credible outdoor companies, G3 Inc., Outdoor Research, Cascade Designs, Backcountry Access, and Black Diamond Equipment.

In his new role, Clark will guide the sales and marketing teams towards brand awareness and sales revenue growth. Clark will continue to build key relationships for Primus and Brunton with targeted wholesale accounts. His breadth of experience in the outdoor space will provide great value to the North American sales and marketing teams.

“Having worked across a diverse range of outdoor industry gear manufacturers that have a focus on providing quality products to help people get out and enjoy the outdoors, I know I’m right at home with Primus and Brunton,” says Clark. “I couldn’t be more excited to have joined Primus and Brunton to bring my ideas and energy to the team as we strive to grow our business and brand recognition in the U.S.”