Primus and Brunton, both Fenix Outdoor brands, announced the hire of experienced active lifestyle marketer Rebecca Day as marketing manager. Reporting directly to the general manager for North America, Day will set and execute marketing strategy to grow the customer base and consumer awareness for Primus and Brunton.
“Rebecca will draw on her deep well of diverse marketing experience to further elevate Primus and Brunton in the U.S.,” said Per Wååg, general manager Primus North America and Brunton. “As our wholesale and direct-to-consumer businesses continue along strong growth trajectories, Rebecca’s work will be key to driving consumer demand, brand identity and strong sell-through.”
A high-energy design and creative leader with over 15 years of marketing experience in the outdoor industry, Day previously served as marketing manager at Topo Designs, where she developed, managed and executed comprehensive marketing plans and programs. Prior to that, she filled multiple roles, including marketing manager, at Thule Group. Day will bring her expertise leading and growing marketing teams to Primus and Brunton and will execute the creative to drive brand vision across sales channels.
“Primus and Brunton are premium outdoor brands steeped in history and we have significant opportunity to utilize our design, innovation and heritage in storytelling across marketing channels to drive mindshare and market share growth,” said Day. “I am excited to hit the ground running at Outdoor Retailer, where we have partnered with Camber Outdoors to host daily cook-off events that will pit friends at brands including Fjällraven, Dakine, Atomic, and Salomon against each other in a fun competition to raise money for Camber’s efforts to improve equity in the active-outdoor industry. We hope to see friends of Camber and the participating brands cheering at the Primus booth at 4:30 p.m. on Wednesday and Thursday.”