Primary Arms Optics announced the hiring of Stephen Morgan as the new Director of Product Marketing for all Primary Arms Optics products.

A veteran of the U.S. Army, Morgan served as an infantryman through multiple theaters until his retirement in 2009. Since then, he’s worked throughout the firearms industry in everything from consumer sales to production and product development. Before moving into the optics industry, Morgan worked under a major multi-store sporting goods retailer as a firearms purchaser. After spending time as a national sales manager for a large optics manufacturer in the Midwestern United States, he transitioned to the MIL/LE division where he worked with local, state, and federal agencies to secure procurement contracts and assist in the development of new products to fit their requirements.

“Primary Arms Optics has seen unprecedented growth over the past year, and it became clear we needed a product leader to guide our long-term marketing strategy,” says Donald Riley, Vice President and General Manager of Primary Arms Optics. “Stephen’s experience and unique expertise made him a clear choice for the business, and we’re proud to have him on our team.”