Primary Arms Optics announced it has hired Stephen Morgan as director of product marketing for all its product categories.
Since retiring from the U.S. Army in 2009, Morgan has worked in the firearms industry from consumer sales to production and product development. Before moving into the optics industry, Morgan worked for a major sporting goods retailer as a firearms purchaser. After spending time as a national sales manager for an optics manufacturer in the Midwest, he transitioned to the MIL/LE division where he worked with local, state and federal agencies to secure procurement contracts and assist in the development of new products.
“Primary Arms Optics has seen unprecedented growth over the past year, and it became clear we needed a product leader to guide our long-term marketing strategy,” said Donald Riley, vice president and general manager, Primary Arms Optics. “Stephen’s experience and unique expertise made him a clear choice for the business, and we’re proud to have him on our team.”
Photo courtesy Stephen Morgan
