Primary Arms Optics announced the hiring of Becky Berry as international sales manager for its optics products. Berry joins Primary Arms with over 25 years of experience in the firearms and outdoor industries.

In 2004, Berry joined the optics industry as the international account manager for Leupold & Stevens, Inc. Since then, Berry has spent nearly 16 years in optic sales and manufacturing.

“We have gotten to a point where it became clear that serving our international business would require another person, a leader,” says Ozge Cumberland, Primary Arms’ senior vice president of business development. “Becky Berry is someone with an open mind and experience in the industry, product, sales, and international market. I have known Becky professionally for several years now, and I have watched her working on many project materials, enjoyed her work ethic, and witnessed her interpersonal skills. It just had to be her.”

Photo courtesy Primary Arms