Primary Arms Optics, with its headquarters in Houston, TX, announced the promotion of Alex Steier to senior manager of International Sales.
During Steier’s time with the Primary Arms Optics Marketing team, he helped spearhead major optic releases and contributed to the brand’s merchandising, branding, and dealer resources. Working with the company’s sales team and product engineers, Steier has demonstrated a commitment to his partners and customers, engaging problem-solving skills and field leadership.
Steier will leverage this expertise in his new role to support Primary Arms’ international distributors and customers network. This position allows him to expand his impact, working closely with partners overseas.
“Alex’s ability to understand and address the unique needs of our international customers will be invaluable,” said Scott Tirman, vice president of Sales at Primary Arms Optics. “His capability and passion for excellence align perfectly with our mission to deliver innovative, high-quality optics worldwide. We are excited to see the growth and success that Alex will bring to our international sales team.”
Images courtesy Primary Arms Optics
