PrimaLoft Inc., a leader in high-performance insulations and fabrics, made its most recent active category insulation with 45 percent post-consumer recycled content (Gold Insulation). At the same time the company’s Eco-marketed insulation has 55 percent post-consumer recycled content (Insulation Eco).
In 2016 Patagonia had a stranglehold on this insulation, however come 2016 it will be available industry-wide.
The company has a five-year sustainability goal of having 90 percent of its products contain at least 35 percent post-consumer recycled materials, with no loss in performance.
“Consumers are putting pressure on manufacturers to design gear and apparel that combines performance and sustainability,” said Mike Joyce, president and CEO, PrimaLoft Inc. “In light of this demand, brands are keenly aware that sustainability is increasingly becoming part of the purchase decision and, as their partner, we diligently work with product designers to address this need. We have been able to successfully engineer this next generation of insulation without sacrificing any performance, resulting in an expansion of brands using PrimaLoft. Our brand partners win because they are able to offer consumers more choices for enjoying their outdoor experience without worrying about the weather.”
Photo courtesy PrimaLoft
