For the second year in a row, PrimaLoft will serve as the technical insulation sponsor of Backpacker’s Get Out More Tour, an interactive mobile media and educational tour designed to encourage people to get outside and enjoy the great outdoors.
Backpacker’s Get Out More tour guides, Sheri and Randy Propster, will visit specialty outdoor retailers and festivals in 48 states and over 70 cities to share their passion for wilderness exploration and offer expert advice. The tour features interactive 60-minute seminars and will navigate topics like trip planning, choosing the right outdoor gear and apparel, and safety in the outdoors, plus hands-on experiential outdoor excursions, retail workshops and product giveaways.
PrimaLoft’s commitment to the outdoor lifestyle, coupled with the Tour’s unique format and informative content, inspired the decision to participate in the 2010 Get Out More Tour for the second year running. Not only is it a great way to educate consumers and raise awareness for PrimaLoft products, it also engages retailers and drives traffic to boost retail sales.
“PrimaLoft is thrilled to be a part of the Get Out More Tour,” said Eileen Berner, PrimaLoft® Sales and Marketing Director. “It’s a great way for us to support the outdoor industry as a whole in a fun and interactive way, while demonstrating the technical properties of PrimaLoft® insulation.”
PrimaLoft’s innovative products are featured worldwide in leading brands from outerwear, sleeping bags, gloves, footwear, and accessories, to socks, sweaters and luxury bedding. The world leader in insulation technology, PrimaLoft enables active outdoor enthusiasts to get out more and enjoy the outdoors regardless of the weather or conditions.
Backpacker’s mission to inspire and enable people to enjoy the outdoors and to promote backcountry adventure, is closely aligned with PrimaLoft’s core values. The PrimaLoft tagline We’re inside so you don’t have to be further illustrates the complementary nature of the Get Out More partnership.