PrimaLoft has selected Verde PR & Consulting as its public relations agency of record (AOR). Verde will employ its signature and integrated approach to traditional and social media to support PrimaLoft’s branding and marketing initiatives effective immediately.
Verde’s work for PrimaLoft will focus on clearly differentiating PrimaLoft’s attributes, performance benefits and associated value, while concurrently redefining the role of PrimaLoft as a premium ingredient brand to its key stakeholders. The integrated campaign will employ both online and off-line communication strategies, including media relations, social influencer marketing, social media strategies, leveraging sponsorship and field marketing opportunities, as well as enhancing key brand-partner relationships.
“With strong brand partners such as Patagonia and The North Face, PrimaLoft’s benchmark products are becoming a household name,” said Kristin Carpenter-Ogden, President of Verde PR. “The key influencers in these markets recognize PrimaLoft’s benefits, and Verde’s goal is to get that word out to the rest of the world.”
Based in Durango, Colorado with four satellite offices in the United States, Verde PR & Consulting is an integrated PR firm that focuses on PR strategies targeting today’s connected consumer to build buzz and drive sales. The agency was founded in 2001 and works with category leading companies in the outdoor, LOHAS and lifestyle markets.
