Prestacycle, the bicycle tools and components brand announced that Brandon Hirokawa is its new director of marketing and strategic development.
Hirokawa’s background includes the founding of Hirobel and the creation of the Hirobel Frame clamp. He comes to Prestacycle from a similar role at Boyd Cycling.
Hirokawa will lead the development of relationships through its ambassadors, athletes and teams, including Floyd’s of Leadville Racing and Capital Wealth Advisors women’s cycling team. He will develop and coordinate marketing strategies with distributors and independent reps to support the company’s dealer focus. He will also manage its events and digital platforms. His expertise in marketing and product placement will be instrumental in the company’s continued expansion.
“I am completely thrilled to be working in the tooling side of the bike industry. Tools are a true passion of mine, and I look forward to bringing my experience and ideas to Prestacycle,” said Hirokawa.
David Finlayson, president and founder, Prestacycle, said: “We have known and worked with Brandon at other companies for years and have great respect for his abilities, experience and knowledge. When the time arrived for this expansion, I personally told Brandon he was not just one choice for us, he was the choice. I have every confidence that Brandon and Prestacycle will flourish together.”
Photo courtesy Brandon Hirokawa
