Archives: Press Releases

Royal Robbins announced lower-impact practices for the production of its Spring 2023 collection that supports the brand’s climate goals by 2025.  Sixty-two percent of its Spring 2023 garments are made with materials that contain 50 percent or lower impact fibers, including preferred cotton, recycled polyester, certified forest materials, hemp, and preferred wool; Royal Robbins reduced […]

Life Time, the producer of 30 athletic events for the Active Outdoor Industry, will launch its Little Sugar MTB presented by Mazda mountain bike event on October 15 in Northwest Arkansas. The weekend before, Life Time will hold its Big Sugar Gravel presented by Mazda, setting the stage for a week-long Big Sugar Classic Cycling […]

Delaine & Co., maker of domestically manufactured and sourced merino ski sweaters, has partnered with the Dartmouth ski team and will provide the team’s official ski sweaters for the winter racing season.  The sweater’s design comes from Delaine’s Downhill Racer sweater, with accents in Dartmouth green, black and a natural ivory body. It features an […]

Gregory Mountain Products redesigned its duffel collections and launched two ski packs in fall 2023. The updated Alpaca and Supply Duffels offer travel features for hauling gear. In the ski category, the company introduced the Verte, a resort-specific ski pack with an elastic hipbelt, and the women’s Targhee backcountry ski pack.  Updates to the Alpaca Duffel include […]

PrimaLoft, Inc. reported brand adoptions of its PrimaLoft Insulation ThermoPlume this winter season. ThermoPlume is made with “feather-like plumes of synthetic fibers designed to mimic natural goose down’s lightweight warmth, loft, softness, and compressibility for designers to create garments for consumers looking for a vegan alternative that delivers down properties with the performance characteristics of […]

Southern California-based Kaenon sunglasses added MLB All-Star third baseman Justin Turner as a vested partner and athlete ambassador to the business.  As a partner and Southern California native, Turner is connected to the company’s financial success. In addition to helping design signature products, Turner’s partnership also involves product seeding responsibilities, social media activations and activities […]

Winnebago, the flagship brand of Winnebago Industries, and Adventure Wagon, the builder of modular camper vans, collaborated on a limited edition van. The Winnebago + Adventure Wagon is based on the Mercedes-Benz Sprinter 170 chassis and features Adventure Wagon’s modular interior system. The Adventure Wagon platform allows consumers to customize the Adventure Wagon and Winnebago components.  The […]

5.11 Tactical celebrated its 20th anniversary in business on January 29. “This month, we’re celebrating two decades utilizing consumer feedback to produce innovative Purpose-Built Gear,” said CEO Francisco J. Morales. “Since 2003, it has been a privilege empowering customers to Always Be Ready. Whether they depend on our gear in the line of duty or […]

Adidas and Beyoncé’s Ivy Park announced their latest collaboration called Park Trail. The inspiration comes from the “resilience of the outdoors, the spirit of the streets and the possibilities of the future.” The collection will be available in Adidas stores, online at adidas.com/ivypark on February 9 and in select partner stores worldwide on February 10. […]

Jack Wolfskin elevated its 3D-printed carry system featured in its latest series of Aerorise hiking backpacks. Hikers and outdoor enthusiasts often need to choose between a backpack for durability or lightness, comfort or ventilation. Jack Wolfskin’s new Aerorise carry system offers a solution by placing four independent 3D-printed panels on the shoulders and lumbar region […]

Kahtoola launched a Forest Green version of its MICROspikes footwear traction designed for hiking in snow, ice and muddy conditions. Twelve stainless steel spikes per foot bite into ice and snow, providing the wearer with a stable walking platform. An ergonomically shaped harness features a raised heel tab to pull over shoes and boots while […]

To celebrate Saucony’s 125th anniversary, the company launched the Endorphin Elite, its lightest, fastest and energy-efficient shoe. Combining PWRRUN HG, Saucony’s highest rebound foam, with an articulated, fork-shaped carbon plate, the Endorphin Elite’s upper combines knitted and mesh materials for weightless performance while a midfoot webbing system secures “race-ready” fit. “Innovation, evolution and an unwavering […]

The Frontline Elite Putter line from Cleveland Golf features eight models with improved forward weighting and face technology designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are scheduled to launch on February 22. “For the Frontline Elite Putter, we used more than 30g of metal injection molded […]