Archives: Press Releases

Today, Moosejaw launched the Moosejaw Cooler Collection of hard- and soft-sided coolers arriving at retail. We set out to create a line of coolers that hold ice for days and days without breaking the bank. These rugged coolers incorporate thoughtful features and premium components, and each is manufactured from recycled content wherever possible,” said Eoin […]

On February 28, Tifosi Optics will release the newest style in its Rail series—the Rail XC.  Since launching the series in March 2022, Tifosi’s Rail is the brand’s most popular sport sunglass. Ideal for cyclists but functional for other endurance pursuits, the Rail solves the drawbacks that often come with larger shields, increased weight and […]

Matador Travel Equipment launched the SEG45 Travel Pack, a fully integrated solution for one-bag travel. Offering maximum organization in a minimalist design, the SEG45 combines the best assets of a backpack, duffle bag and packing cubes into a new design for organization. “Our SEG Series just got a major upgrade,” said Chris Clearman, founder and […]

Enduro Bearings’ 2023 ambassador program includes returning teams, individuals, and new U.S. and UK athletes. While the list is rider-centric, the company said it would announce its ambassador mechanics in an upcoming release. Athletes will compete in various cycling disciplines using Enduro’s XD15 bearings and components, patent-pending Maxhit bottom brackets and headsets, Max pivot bearings, and Directline derailleur pulleys. Enduro’s ambassador program […]

Bajío Sunglasses, maker of blue-light filtering, sustainably-made sunglasses manufactured to save the world’s saltwater flats and estuaries, added Stiltsville to its spring 2023 collection.  Named after the ruins of prohibition-era social clubs in Biscayne Bay, Stiltsville is the newest in Bajio’s Tight Lines family of frames. Bajío sunglasses feature proprietary Lapis lens technology. Stiltsville is a full-wrap […]

Skratch Labs released a new flavor, Strawberries + Cream, of its Recovery Sport Drink Mix to refuel, rehydrate and rebuild the body rapidly after a hard workout. The drink mix offers an optimal ratio of carbohydrates, protein (4:1), fat, and salt to facilitate immediate refueling and rehydration. It is a milk-based recovery mix, a complete […]

Gill Fishing, a maker of foul weather and performance fishing apparel, signed Major League Fishing Bass Pro Tour competitor Fletcher Shryock to its pro angler team. Shryock, a veteran angler in his decade-plus professional career, adds another podium threat to Gill Fishing’s roster in 2023. A former professional motocross racer, he began his pro fishing […]

Boulder, CO (February 21, 2023) – Skratch Labs, an innovator in performance nutrition, announces the release of a new flavor of Crispy Sport Rice Cake Sport Fuel: Salted Maple + Mallow. This new flavor offers a sweet and salty twist with real maple syrup and a dash of salt for the perfect mouthwatering combination. Skratch […]

Boulder, CO (February 21, 2023) – Skratch Labs, an innovator in performance nutrition, launched a new 200-calorie packet of its Super High-Carb Drink Mix (formerly known as Sport Superfuel Drink Mix). This new 53g packet of Super-High-Carb Drink Mix is available in Lemon + Lime. Super High-Carb Drink Mix is the answer to liquid fueling. […]

LIVSN Designs released its Ecotrek Trail Shorts, made of the same recycled, technical fabric used to manufacture its Ecotrek Trail Pants. The shorts are water-resistant, wick moisture and are quick-drying. The proprietary fabric used to make the brand’s Ecotrek pants, Blue Ocean Nylon, uses a synthetic nylon thread made from 70 percent ocean waste (buoys […]

Original Penguin by Munsingwear, a division of Perry Ellis International, signed Mackenzie McDonald as a tennis brand ambassador. “We are thrilled to have Mackie join the Original Penguin team as a tennis brand ambassador,” said Oscar Feldenkreis, CEO of Perry Ellis International. “Mackie is a talented player in the prime of his career. We are […]

BOULDER, Colo. (Feb. 20, 2023) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today launched the SEG28 Backpack, an innovative 28-liter bag designed for hyper-organized travel and everyday carry. The SEG28 overhauls Matador’s award-winning SEG series, offering the unique architecture the series is known for, with a multitude of new features for […]

Nordica released its 2024 line with additions and changes ranging from racing to resort to the backcountry. “After years of relentless R&D, we are amped to launch these two new top-of-the-line ski boot collections. One serves the racing and high-performance skiers while the other serves the modern adventure-seeking all-mountain skier,” said Sam Beck, Nordica North America’s […]

Ruffwear “unleashed” its Adventure Accessories Collection for Spring 2023 https://ruffwear.com/collections/new-dog-gear.  “Our new products have been built to keep humans and their number one sidekick adventure-ready and safe,” comments Dani Reese, Ruffwear Marketing & PR Manager. “This new collection allows for endless possibilities as we look to embark on close-to-home or epic adventures. With a focus on […]

ALPINE MEADOWS, Calif. – February 16, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of its new Voyager Collection, a fresh new take on the brand’s expanding line of premium outdoor optics. Available now on Nocsprovisions.com, in REI and retailers nationwide.  The latest collection reflects Nocs’ Californian roots […]