Archives: Press Releases

Louisville Sluggers, the Official Bat of Major League Baseball, has created four commemorative bats celebrating the LA Dodgers’ first World Series Championship since 1988. One that is expected to go fast is a 34-inch limited-edition bat in team colors with the official MLB World Series Champions logo and the signatures of the members of the […]

Aetrex announced the launch of Albert 2, its next gen in 3D foot scanning technology. The all-in-one omnichannel device is a fully integrated foot scanning system to help customers find the right fitting shoe and orthotics at retail. The Albert 2 will be available to retailers starting February 2021. “The Albert 2 is an easy-to-use, […]

Hibbett Sports announced its sponsorship of Southern Made Creatives (SMC) SMC2020 Virtual Experience on YouTube, a free event taking place on October 31, 2020, at 6 pm Central. As a Gold SMC2020 sponsor, Hibbett will host two segments —ReWork With Chanel and the Influence Panel. ReWork With Chanel The two-hour event will feature curated conversations, […]

Igloo and Marvel released the Spider-Man Cooler Collection. The products include a backpack cooler and Playmate coolers featuring Spider-Man graphics. This is a limited-edition collaboration and includes four products. “It’s been really exciting collaborating with Marvel to bring the amazing Spider-Man to life on these special-edition Igloo coolers,” said Brian Garofalow, CMO, Igloo. “While Spider-Man […]

October 27, 2020 (Lake Forest, CA) – Just in time for the holidays, etnies released a new MICHELIN package today and unveiled an etnies Veer in Yellow and a Marana accented in Blue and Yellow. Tried, true and proven to be more durable than ever, 3x more durable to be exact, etnies and Michelin have […]

Today Deuter announced their continued partnership with the Banff Centre Mountain Film and Book Festival (BMFBF.) Deuter has been the exclusive backpack sponsor for the internationally recognized film and book competition for 16 years and will continue its support through the first virtual festival beginning on October 31, 2020. “The Deuter and BMFBF partnership bring […]

Sea to Summit announces its entry into the technical backcountry tent category with two lightweight tent models, the Alto and the Telos, along with a line of accessories for Spring 2021. In partnership with Jake Lah, founder and head of design at DAC, manufacturer of tent poles, the tents offer a roomy experience in their […]

In the lead-up to the 2020-21 ski season, Rossignol’s new flagship freeride ski, the BLACKOPS Sender Ti, has received Outside Magazine’s 2021 Gear Of The Year Award. “Freeride has been an anchor point for the brand for nearly a quarter of a century,” said Nick Castagnoli, Brand Marketing Director, Rossignol Group North America. “From the […]

Smartwool, which, finishing its move this year from Steamboat Springs, CO, to Denver, gave the community a parting gift — a chairlift. On October 21, the company announced a $1.5 million charitable gift from The VF Foundation to the Steamboat Springs Winter Sports Club to fund a new chairlift at Howelsen Hill, the oldest continually […]

Safilo Group announces its first eyewear product from recycled plastic made for The Ocean Cleanup, the Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. The sunglasses are made with injected plastic from the Great Pacific Garbage Patch (GPGP), using an upcycling process able to include types of plastic […]

Gympass announced the expansion of its offerings with the addition of wellness coaching sessions. The launch comes as recent research conducted by Gympass found that 69 percent of employees have experienced burnout since remote working was mandated. Data gathered from its recent global survey, Gympass found that nearly 95 percent of respondents said that their […]

ISA TanTec announced the launch of COSM (Creation of Sustainable Materials) Division, which specializes in the development and production of sustainable products alongside its leather production. The first two materials to launch are HyphaLite (available Q121) and VeraLite (available Q221). “For more than two years, we have been investigating and researching with scientists to build […]

Freemotion announced the global launch of its iFit-powered 22 Series — a cardio range of equipment with interactive, connected fitness capabilities for commercial fitness facilities. Integrating product design and on-demand, digital content, gives users an immersive and personalized virtual training experience. Available late 2020, the 22 Series includes its Reflex Treadmill, Incline Trainer and CoachBike. […]

The Ben Hogan Golf Equipment Company introduced the GS53 MAX Driver featuring a lightweight Carbon Composite Crown designed to maximize distance and forgiveness. Specs include: The GS53 MAX is offered in any one of three shafts with 22 percent larger and 11 percent taller face than the 445cc GS53 Driver, which will remain in the […]