Archives: Press Releases

Osprey announced it will launch its Transporter and Arcane WP Duffels for Fall 2022. They join the Transporter Roll Top WP pack series (IPX 6 rating, waterproof non-submersible) and Arcane Roll Top WP pack series (IPX 4 rating, waterproof non-submersible). The Transporter WP Duffel with waterproof submersible (IPX7) technology meets the technical demands of multisport […]

Alpacka Raft, the manufacturer of packrafts, announced it launched three new packrafts to meet the needs of a diverse group of paddlers. Weighing 5.8 pounds, including a whitewater deck and cargo fly, the Refuge navigates challenging landscapes. Capable of tackling a Class III rapid, the craft is designed for experienced packrafters who paddle and hike […]

Hustle Bike Labs, the manufacturer of the Hustle Avery Pedal, a magnetic clipless-platform-hybrid design, announced Moosejaw will carry the pedal online and in select retail locations starting with its Bentonville, AR site. “We are really pumped to see the Hustle Bike Labs team grow from our Outdoor Accelerator to now launching their revolutionary new Avery […]

Keen announced, “women will have more choices, while digital nomads, reflecting today’s new workforce, have a wider selection of styles that easily transition from work to play” in its Fall 2022 collection. The line also “reinforces Keen’s commitment to design and manufacture footwear without perfluorochemicals (PFCs), known as ‘forever chemicals.’” The collection will be available […]

Front Runner Outfitters (Front Runner), the manufacturer of Overlanding and camping equipment, release its Wolf Pack Pro weatherproof storage container for vehicle off-road travel. The Pro follows the brand’s original Wolf Pack, redesigned for use as a stackable storage box, to add cargo capacity on Front Runner roof racks, or for use as an organizational […]

Ruffwear released its limited-edition Meadow Stream collection—three products that are made from the excess material it uses to create dog-specific products in the company’s line. The collection pays homage to the brand’s ongoing commitment to sustainability and its effort to limit waste from previous product launches. “With a bit of creativity and resourcefulness, surplus fabric […]

Smith announced that Australian-based big air and slopestyle snowboarder, Tess Coady, was added to its global snow team. The multi-year partnership was facilitated by Smith Australia. Raised in St. Kilda, Australia, Coady, a lifer in the sport, earned gold at the 2022 LAAX Open Slopestyle, bronze finalist at the 2021 World Championships Slopestyle, and gold […]

BUFFALO, N.Y. (Jan. 20, 2021) – Today the world’s leading dairy company, Lactalis, announced its entry into the post workout recovery category with the U.S. introduction of UP2U® RECOVER protein drinks and UP2U RECOVER unflavored protein powder. Designed for fitness enthusiasts and athletes, the products are made with whey protein in its purest form, also […]

Building on the success of its 9 Peak, Suunto created the 5 Peak for the outdoor fitness enthusiast looking for a lightweight GPS watch with up to 100 hours of battery life at a cost-effective price point.  An evolution of the original Suunto 5, the watch is “41 percent lighter than its forbear, is sleeker […]

Honey Stinger launched its College Hive NIL (Name, Image, Likeness) program for collegiate athletes. The program is an extension of its athlete ambassador community, The Hive. “Honey Stinger is used by over 250 NCAA programs and is trusted by strength coaches and dietitians from all Power 5 Conference schools,” said Rich Thompson, interim CEO, Honey […]

LifeStraw announced the spring launch of its Peak Series water filtration systems designed for use outdoors and in the backcountry. Building on the success of the original LifeStraw design, the Peak Series features five models in lightweight and compact carrying options and includes the re-designed Personal Water Filter Straw, 650ml and 1L Collapsible Squeeze Bottle […]

SEATTLE – Founded on a dream to sleep better, play more and send it further, HEST, the designer of premium sleep products built to make the great outdoors even greater, announces three  new hires and celebrates a recent partnership with 1% for the Planet, pledging to donate 1% of annual sales to support nonprofit organizations […]

Prana released its cold-weather active collection for Fall/Winter 2022. The Alpine Air series and Insulo Stretch Hooded Jackets use PrimaLoft P.U.R.E Black technology which “reduces carbon emissions by 70 percent during the production process. This carbon offset is equivalent to more than 10,500 trees capturing a year’s worth of CO2 from the atmosphere.”* “We have […]

Osprey announced that its F22 product line puts the brand on track to becoming “the most progressive, transparent and sustainable hardgoods brand worldwide.” By shifting to recycled materials, Osprey said it is “reducing its impact by 30 percent to 40 percent compared to using virgin materials.” For F22, new main body fabrics are made of […]

Jack Wolfskin’s FW22 collection represents the brand’s latest strategic direction under CEO Richard Collier; and its core message, “We Live to Discover,” includes a “subtle revision” of its corporate logo, the wolf paw. “Jack Wolfskin was forged around a campfire over 40 years ago. We are now taking the brand back to its roots,” said […]