Youth Athletes United, the 285-unit multi-brand youth sports franchisor behind Soccer Stars, Amazing Athletes, TGA Premier Sports, and JumpBunch, announced a new partnership with Canadian tennis player Leylah Fernandez. As a brand ambassador for the organization, Fernandez will be tasked to inspire young athletes and teach kids how they can “become a better person by playing sports.”
As part of the partnership, Youth Athletes United also plans to help TGA Premier Sports and Amazing Athletes franchisees grow their local programs while also adding more franchise partners who “see the direct impact of partnering with Fernandez.”
“We chose Leylah for how she represents dedication, humility, determination, teamwork, and sportsmanship while having fun doing it,” said Adam Geisler, CEO, Youth Athletes United. “At Youth Athletes United, we are trying to impact kids at the bottom of the funnel by being their first sports experience and, in doing so, we have a big opportunity and, more importantly, a responsibility, to provide programming that truly impacts these kids in a positive way. Leylah will help our TGA and Amazing Athletes franchisees truly grow the game of tennis and multi-sport activities from the ground up.”
Youth Athletes United will leverage the partnership with Fernandez as an ambassador via social media, digital class content, local franchise clinics, personal appearances, and local franchisee activation. Fernandez will play a role in co-branding clinics and classes for TGA Premier Sports to encourage more young players to play tennis in the U.S. and internationally. Youth Athletes United also plans to work with Fernandez to drive more free tennis programs in communities that do not have access or exposure to the sport.
“Growing up, I had a great childhood and played a lot of sports. I enjoyed it and learned a lot,” Fernandez said. “I want to help inspire the next generation so that sports can have a positive impact on their lives. I was lucky enough to play different sports and I always remember the first time I played each sport. That’s a beautiful memory, and I want kids to experience that. Partnering with Youth Athletes United is a great step toward that dream.”
Photo courtesy Youth Athletes United/Leylah Fernandez
