Cinderella infamously wore glass slippers to the grand ball, as the story goes. Thankfully for Texas Tech, Auburn and Notre Dame, they have Under Armour and Stephen Curry outfitting their teams for the big dances this weekend in Minneapolis and Tampa.
No offense, Fairy Godmother.
To celebrate the Red Raiders and Tigers making their first NCAA Final Four appearances, not to mention the belle of the ball, the Fighting Irish, returning for a second straight year to defend their 2018 NCAA women’s title; Under Armour is making sure these Cinderella’s have everything they need to perform their best and look their finest on college basketball’s biggest stage.
Having already received Under Armour’s newest performance innovation, UA RUSH, at the start of the tournament – can anyone say secret weapon? – the three remaining teams will now receive new kicks starting with pairs of the Curry 6 Coy Fish that Stephen debuted at the 2019 NBA All-Star Game in Charlotte.
By now, Stephen’s attempted Japanese steakhouse prank during his junior year at Davidson College is well-known. The message he and Under Armour want the teams to take with them is to enjoy these moments. The hard work continues until the dance is finally over, but make time to take it all in and have some fun. Leave it all on the floor – and the fish in the pond. In addition to the Curry 6 Coy Fish pair, each team will also receive an extra Curry 6 colorway with the color inspiration matching perfectly with the identity of each team.
The Red Raiders will receive pairs of the Curry 6 Working on Excellence, which were originally released in late January. “Working on excellence,” an expression created by Stephen’s cousin-in-law, Devontée, is a way of life for the Curry family, and an understanding that success is earned, not given and that excellence is not a plateau but an ever-evolving challenge that requires growth and hard work. The message seems appropriate for Texas Tech, whose upperclassmen have worked tirelessly to build an excellent defense during their years in Lubbock, leading to tough victories over No. 2 seed Michigan and No. 1 seed Gonzaga on the road to Minneapolis.
