TRX, the global leader in functional training products and world-class training content, today launched “Day One,” an integrated marketing campaign celebrating consumers starting their fitness journey and never peaking. TRX defines “Day One” as the day a consumer decides it’s time to make a change and take action toward achieving a myriad of health & wellness goals.
The integrated marketing campaign will be featured on YouTube, Instagram, and Facebook, among others, highlighted by a minute-long “hero” video focused on the simplicity, portability, functionality and overall effectiveness of TRX’s world-class fitness products. The content will focus on its hero product, the Suspension Trainer, while shining a bright light on the expansive product offering TRX provides consumers, including Bandit, Rip Trainer, HexGrip medicine balls and power bags, and the innovative TRX YBell series.
The goal of the content is to democratize fitness for anyone from a professional athlete or fitness pro to someone just starting their fitness journey. The content showcases the ubiquitous nature of a wide range of TRX products and their ability to effectively improve overall health and wellness. In addition to the hero video, TRX will deliver a steady cadence of shorter vignettes to explain different product use cases within specific sports such as running, swimming, cycling, soccer, tennis, and one of the fastest growing sports, pickleball. The vignettes will highlight individuals training with different TRX products, focusing on where they currently stand in their fitness journey and harkening back to the start and how much improvement has been made.
“Embracing health, wellness and happiness leads to a longer and better life. TRX inspires people to begin that journey today regardless of level of fitness. Today is Day One. Functional training meets you where you are and makes you better through the journey,” said TRX CEO, Jack Daly. “Pro athletes improve; first timers improve; and fitness fanatics improve. Everyone improves from their current state. TRX turns 20 years old in 2024 but we live ‘Day One’ every day as we continue to innovate in this exciting and fun fitness category.”
Launching alongside the campaign is a “Day One” digital training program available to TRX Training Club members. The program will focus on helping TRX Training Club members revitalize their mind and body, aiming to provide visible mental and physical improvements within six weeks of their “Day One.” The program will feature four workouts per week and utilize functional training equipment like the TRX Suspension Trainer and TRX YBell.
For more information on TRX’s “Day One” campaign and TRX’s exceptional lineup of Functional Training products, please visit TRXTraining.com.
