(Oslo, March 19, 2025) – Sweet Protection, the legendary Norwegian brand, is releasing a completely new range of MTB full-face helmets, which will be ridden by Emil Johansson and Vali Höll in the coming season. With a deep-rooted passion for crafting world-class protective gear that seamlessly blends cutting-edge safety, innovative design, and unbeatable performance, Sweet Protection is proud to introduce its latest breakthrough. This groundbreaking platform will feature three distinct models built on Sweet Protection’s state-of-the-art 2Vi technology, with the Fixer Carbon 2Vi Mips being the most advanced offering.
While the new Fixer helmet is available in carbon and composite versions, the new collection also includes the Strayer 2Vi Mips helmet, engineered for fearless trail riders, enduro racers, and anyone who refuses to compromise on protection.
Swedish slopestyle sensation Emil Johansson played a crucial role in shaping these revolutionary helmets, bringing his expertise and dedication to every stage of development.
This partnership is more than just a sponsorship; it’s a collaboration that will improve our product, elevate ride experiences, and strengthen our positioning. Partnering with world-class athletes has always been a valuable contributor to the development of Sweet Protection, and we are stoked about the plans we have together with Emil.” – Pascal Herrmann, Marketing Manager Sweet Protection
Hailing from Sweden, Johansson is often considered an icon when it comes to mountain biking and slopestyle riding. When you talk to his peers, they will refer to him in a league of his own, with no one above or beneath. Johansson has swiftly risen through the ranks of the mountain biking world, captivating audiences with his remarkable skills, innovative style, and unwavering passion for the sport and up-and-coming young guns.
“My decision to work with Sweet Protection was a no-brainer. It was all about finding a partner that is known for the safest helmets on the market, with great aesthetics and design language. Sweet Protection’s dedication and approach made it easy to commit to a long-term partnership, and I am excited to work together on the development of the next generation of MTB helmets.” – Emil Johansson
Fixer Carbon 2Vi Mips
Sweet Protection’s most advanced downhill full-face MTB helmet is designed for downhill racing, slopestyle, and park riding. Engineered with modern riding styles in mind, it offers an optimized field of vision. Built on Sweet Protection’s 2Vi technology platform, it delivers outstanding impact performance, comfort, and a perfect balance of low weight and volume.
Developed in close collaboration with Johansson, every detail has been meticulously crafted for strength, stiffness, and lightweight performance. At its core, a progressively engineered carbon shell—featuring unidirectional, unwoven fibers—maximizes strength-to-weight ratio while allowing a low-density EPS shock-absorbing structure for enhanced impact absorption. Four impact shields inside the helmet reinforce key areas, and an exclusive 2-layer Mips-System helps redirect rotational forces to reduce the risk of brain injury.
Designed for both safety and convenience, the helmet includes a ventilated removable lining, quick-release cheek pads for emergencies, and an adjustable visor that breaks free in crashes. Additional features like rubber trim for goggle compatibility and 11 penetration-resistant vents ensure superior airflow and protection, epitomizing Sweet Protection’s relentless drive for innovation and rider safety.
Fixer Composite 2Vi Mips
The Fixer Composite 2Vi Mips Helmet is also built for downhill racing, freeride, and park riding, offering the same top-tier features as the Carbon version with a slight weight increase. Powered by Sweet Protection’s 2Vi technology, it delivers high-performance protection and comfort. The 2-layer Mips-System helps reduce rotational forces during impacts, while multi-density EPS Impact Shields in the front and rear enhance impact absorption for maximum safety.
Strayer 2Vi Mips
Meet Sweet Protection’s latest in-mold hybrid full-face MTB helmet, designed for aggressive trail riding, enduro racing, or any situation demanding extra protection. Developed alongside the Fixer model, the Strayer 2Vi Mips Helmet shares the same geometry, striking the perfect balance between lightweight design, ventilation, and strength – all while introducing an innovative full-circumference in-mold chin guard.
Built on the 2Vi helmet technology platform, this helmet features an injection-molded ABS/PC chin guard fused into the structure for superior strength without added weight. Its five-shell construction integrates a low-density EPS shock-absorbing structure and a front impact shield for optimized protection. Additionally, an EPP shock-absorbing structure behind the chin guard ensures comprehensive safety. The 2-layer Mips-System helps mitigate rotational forces to reduce the risk of brain injury.
Designed for comfort and performance, the helmet boasts large air intakes, rear exhaust vents, and a spacious goggle-compatible opening for maximum airflow. Features like the Fidlock magnetic buckle, Occigrip fit system, removable vented lining, and quick-release cheek pads enhance ease of use and safety. The adjustable visor is designed to break away on impact, reinforcing Sweet Protection’s commitment to rider protection.
