Superfeet has partnered with Red Wing Shoes to create a collection of footbeds made explicitly for its performance work boots.
As part of the newly released Red Wing Ultimate Fit Experience available in all Red Wing stores, the footbed collection complements its work boots, socks and aftercare system with off-the-shelf and 3D customized footbed options to combat foot fatigue and reduce injury.
The assortment includes five options: Anti-Fatigue, Slim-Fit, Multi-Purpose, Heavy Duty, and professional-grade Multi-Purpose Pro footbeds.
For Red Wing customers seeking a more customized fit, its retail stores are offering measurement for 3D printed custom footbeds where a Red Wing Certified Fit Specialist conducts a 3D scan and gait analysis to design and print personalized 3D footbeds to meet an individual’s unique foot shape and movement pattern. The Superfeet footbeds are then mailed directly to the customer within about two weeks.
“We are honored to work with the team at Red Wing to ensure their customers receive the highest performance, durability and comfort with uncompromised craftsmanship. With our brands’ similar values and vision, this partnership was a no-brainer,” said John Rauvola, CEO, Superfeet. “We saw an opportunity for Superfeet to help keep workers comfortable and safe while on the job.”
The service is available at 500-plus Red Wing Shoe stores nationwide. To learn more about the Red Wing Ultimate Fit Experience, go here.
Photo courtesy Red Wing Shoes/Superfeet
